Marketing

6 Ways to Drive Massive Referrals

John Ruhlin, the founder and CEO of the Ruhlin Group, a North Canton, Ohio based firm that specialises in high-level gifting plans to build relationships and acquire new clients tells you not to plead, bribe or send chintzy gift cards! Instead, focus on the little things people appreciate. Build brand equity using these six best practices: 1. Actually surprise and delight “Surprise…...

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